Sarah Baddeley

Partner | Hoa Pakihi
Auckland Office

Sarah is a highly versatile and experienced strategic advisor.  She has a reputation for helping clients tackle wicked and uncomfortable problems and quickly gets to grips with complex issues, framing them in strategic terms, and advising on practical solutions.

Sarah offers a special combination of first-class analytical abilities and strategic thought with excellent communication skills. This, together with her wide experience, enables her to work with boards and executive teams on problems that may otherwise be confronting and uncomfortable to tackle.  

As a Partner and Board member of MartinJenkins, Sarah also heads our Auckland practice, where she leads a skilled group of multi-disciplinary professionals.  

Originally trained as a commercial regulatory economist at the New Zealand Treasury, Sarah has accumulated a wealth of experience across both the public and private sectors. Her portfolio spans industries such as water, energy, transport, labour markets, healthcare, and social services. 

Her recent areas of focus have been in the labour market, including working with large organisations to support improvements in workforce planning and worker welfare. 

She has also led several assignments that have focussed on joint ventures, collaborative ways of working, and partnerships between local government, central government, community organisations, and mana whenua. 

She has skills in strategic and independent reviews, the preparation of business cases and Budget bids, and other areas of applied multidisciplinary analytical thinking. 

Sarah’s qualifications and memberships

Sarah has a Bachelor of Social Science in Economics and Political Science from the University of Waikato, and an Australian Company Director’s Diploma. She has completed the General Manager Programme at the University of New South Wales Business School.

Sarah is a member of the New Zealand Institute of Directors, the Association of Workplace Investigators, and Global Women. She has also recently finished a 5 year term as a member of the Health Practitioners Disciplinary Tribunal.