Daniel Miles

Managing Principal
Wellington Office

Daniel is a proven leader in strategy, planning and performance, and a proven builder of high-performing data analytics teams. He focuses on distilling actionable insights from data to support organisations to perform better.

Daniel joined us in 2021 from Oranga Tamariki, where he held a variety of leadership roles across strategy, planning, performance, data analytics and evidence. Most recently at the Ministry he developed and led a multi-million dollar project to embed data-driven decision-making tools right across the organisation. He was also an integral part of the team that secured over a billion dollars of funding to overhaul the care system.

Daniel has worked in both the public and private sectors, and with leaders at all levels, from Ministers and Boards, to CEs and senior leadership teams, to operational leaders. He has also worked with iwi and community leaders.

He believes that organisations perform best when their strategic direction is properly informed by data and evidence, so that this data-informed strategy can then drive the organisation’s planning, governance, and accountability processes, supported by a cycle of evaluation and action to generate continuous improvement.

Daniel is passionate about the power of data-derived insights to support organisations to embrace managed risk as they seek to innovate and lift their performance. As a key leader of MartinJenkins’ data analytics capability he helps give our clients, particularly in the public sector, the crucial evidentiary safety net they need in order to drive innovation, including in the use of data itself, while also managing risks responsibly.

Having worked in the parliamentary offices of both Labour and National, Daniel also has a strong background in political process. In those roles he worked on several portfolios, including climate change / carbon pricing, health, and the ‘mixed ownership model’ legislation.


Daniel has a BA (First Class Hons) in Political Science, a Bachelor of Commerce in Economics, and a BA in International Relations, all from Victoria University of Wellington.