Tega is a highly accomplished strategy and policy leader. She draws on her unique mix of government, business, and academic experience, and on her love for storytelling, to help organisations identify where they need to be and how to get there.
Tega has been a strategic adviser to leaders at all levels, from Boards, to CEOs and senior leadership teams. She’s comfortable working at the intersection of government and business, with special expertise in international trade. Before joining us in 2023, Tega led a range of strategy development work at New Zealand Trade and Enterprise, having earlier held roles in government, the private sector, and the academic world.
Tega’s expertise runs the gamut from designing the research needed to develop effective policy, to designing the strategies needed to implement policy successfully. Her breadth of experience gives her a unique perspective on how to translate policy options into strategies that are clear, focussed, and easy to implement.
Tega has excelled at leading complex work programmes, including public-sector strategy and change projects. She always has an eye for the human beings on the receiving end of a policy and how they will respond to it.
Her impressive academic credentials include teaching as a Senior Lecturer in International Business at Rivers State University in her home country of Nigeria. Tega later earned her PhD here in Aotearoa from Victoria University of Wellington, studying the advantages of a hybrid state–private model for foreign investors. Her work in the private sector includes developing investment strategies for the chemicals firm Notore in Nigeria.
A believer in the power of simplicity when it comes to crafting a great strategy, Tega draws on her research expertise to analyse her client’s problems from various perspectives, and she uses storytelling to help them cut through complexity and noise. She’s passionate about collaborating with clients to work out a clear, practical path forward for everyone involved.
Outside the office, Tega loves exploring “tiny towns” with her two young sons. Making her boys proud of her is something that drives Tega in her work every day. She also has a special interest in neurodiversity, special education, and early childhood psychology.
Examples of Tega’s work include:
Working with New Zealand Trade and Enterprise, Tega led the development of strategies for five different sectors – Advanced Manufacturing, Agritech, Digital Technology, Food and Beverage, and Forestry and Wood Processing. She provided recommendations for the strategic direction of the relevant industry organisations.
For NZTE, Tega co-led the redesign of a process for allocating more than $2 million in funding to export-support services across five international regions and 200 events and actions.
Working with NZTE and the Ministry of Business, Innovation and Employment, she led the negotiations for a standardised funding agreement across multiple delivery agencies for the Industry Transformation Plans.
For Victoria University of Wellington, Tega led the design and execution of a research project focussing on how to draw on business–government relationships to support small and medium-sized enterprises to have more international impact.
Tega has a PhD in International Business from Victoria University of Wellington, an MSc in International Business Management (with Distinction) from University of Surrey in the UK, and a BSc in International Business (First Class Honours) from the United States International University in Nairobi, Kenya.