Primary Industries

The primary sector is a key contributor to the New Zealand economy – agriculture alone contributes around 12% of Gross Domestic Product and generates 70% of our merchandise export earnings, while forestry contributes 3% of GDP and also employs around 20,000 people.

There is significant potential for increasing the productivity and export potential of the primary sector. The Government’s goal is a 25% increase in primary exports by 2025. However, achieving this potential will require significant change in how the sector operates – including a fit-for-purpose regulatory regime and a system that encourages innovation while also ensuring that stringent standards are maintained.

MartinJenkins has worked closely with the primary sector providing strategic advice, performance monitoring, and evaluation services, as well as leading policy development and the design of regulations. Our work in related policy areas – such as resource management, and labour, skills and sector productivity – mean we are well-placed to offer whole-of-system strategic advice and support.

Our expertise

MartinJenkins has primary-sector skills and expertise in:

  • Collaborative policy development and policy co-design

  • Analysis and advice of industry regulation

  • Designing and developing evaluation frameworks

  • Strategic advice

  • Performance monitoring

  • Labour-skills mapping

  • Reviewing funding structures for government-industry partnerships

  • Developing and evaluating business and investment growth programmes.

Areas we have particular experience in

  • The Dairy Industry Restructuring Act

  • The dairy herd improvement industry

  • The Primary Growth Partnership programme

  • Labour-skills mapping for primary industry sectors

  • The Resource Management Act

  • Freshwater management

  • Emissions trading.

Our clients

  • Central government agencies

  • Government-industry partnerships

  • Primary industry stakeholder organisations and associations

  • Regional councils and economic development agencies

  • Crown research institutes

  • Large corporations.

Related Consultants

Project Examples